Our Company

Nestled in scenic Minneapolis, Minnesota, we are an online retailer offering premium products, including vitamins, herbs, minerals, essential oils and a large collection of original, all-natural supplements. For your safety, every product we sell contains dietary and allergen information, as well as all nutritional and supplement facts. We sell hundreds of high-quality products that are corn free, dairy free, egg free, gluten free, halal, hexane free, kosher, non-gmo, nut free, paleo friendly, paraben free, soy free, sugar free, and vegan/vegetarian. We believe you have the right to know exactly what you are putting in, on, or around your body.

As consumers ourselves, we understand that premium health products are often prohibitively expensive. That’s why we take great pride in offering premium, yet affordable products that everyone can afford to buy. We also publish health content for our community of users, including our extensive Health A-Z section, our Herbs & Vitamins section and our Essential Oils section.

Experience the transforming power of optimal health and wellness and try one of our products today.

Our Company

Nestled in scenic Minneapolis, Minnesota, we are an online retailer offering premium products, including vitamins, herbs, minerals, essential oils and a large collection of original, all-natural supplements. For your safety, every product we sell contains dietary and allergen information, as well as all nutritional and supplement facts. We sell hundreds of high-quality products that are corn free, dairy free, egg free, gluten free, halal, hexane free, kosher, non-gmo, nut free, paleo friendly, paraben free, soy free, sugar free, and vegan/vegetarian. We believe you have the right to know exactly what you are putting in, on, or around your body.

As consumers ourselves, we understand that premium health products are often prohibitively expensive. That’s why we take great pride in offering premium, yet affordable products that everyone can afford to buy. We also publish health content for our community of users, including our extensive Health A-Z section, our Herbs & Vitamins section and our Essential Oils section.

Experience the transforming power of optimal health and wellness and try one of our products today.

Our Mission and Values

To provide premium, high-quality products for optimal health and wellness while delivering unparalleled customer service. This mission is supported by our company values:

  • People: We are only as good as the people in our company, which is why we value them as the source of our strength.
  • Honesty: We believe honesty is important in all relationships. And when you buy our products we enter into a relationship with you – one that we maintain as open and honest every step of the way.
  • Results: Every decision we make serves the greater purpose of providing high-quality products that deliver real results.
  • Promises: When we make a promise to you, we’ll do everything in our power to make sure we deliver on that promise.
  • Communication: Whether you have questions about our products or an issue with your order, we take pride in being available for direct, open communication.

Our Promise

As a company, we promise to do what’s right. We promise to deliver on the promises we make by providing safe, high-quality ingredients in each of our products. Finally, we promise to strive towards a greater good by working to bring health and wellness to every corner of the world.

No Risk Money back guarantee

Order any of our products and if you don’t like it, keep it! Simply let us know you aren’t satisfied and we’ll provide you with a full refund. There’s no complicated return authorization forms because no return is necessary. We want you to experience the power of our products by ordering 100% risk-free!

To protect against abuse, our money back guarantee is only valid for the first time purchase of a product, and must be redeemed within 60 days of your purchase. Limit one per customer.

Our Commitment to Excellence

State of the Art Packaging

We take great pride in partnering with manufacturing facilities that provide us with the highest-quality products. A number of steps are taken to ensure that your products arrive safe and intact. Our shatterproof PET bottles use a patented Ageless® Protection system that allows for an extended shelf life, uncompromising product quality, and ultimately, less waste. Because we are committed to conservation, our packaging is made from recycled materials, which means less waste in the landfill at the end of the day.

Product Specifications

We believe that quality comes from the inside out and is more than just fancy advertising and labels. By using advanced microbial testing, we can ensure that our products are free from any biological contaminants or germs. This level of quality assurance is hard to beat, and all of our products have been tested in one of the country’s most advanced micro labs. This high level of testing allows us to provide the very best to each and every one of our customers.

Quality Control

Quality is something we strive for at every level, which is why every one of products has been tested for quality control. This means that you can have complete confidence in our entire product line. Each product is the result of specific formulations, based on scientific research and careful attention to detail. Every bottle comes with a complete specification sheet and can be traced back to a specific batch of fresh ingredients. This allows us to provide high-quality products that are safe and contribute to well-being.

Lab Analysis

Our partner manufacturers use state of the art research and testing facilities that are some of the most highly regarded in the industry. All of our products have undergone HPLC potency testing, allowing for the highest potency available. They are also carefully screened for any contaminants and labeled for absolute accuracy. Using a team of nutritionists, researchers, and PhDs, we go to great lengths to ensure all of our products have received full-spectrum ID testing and disintegration testing in a lab that leads the industry in analytical testing methods. This testing is part of our commitment to excellence and helps to ensure the integrity of our supplements.

Microbiological Testing

Quality is so much more than just fancy ads and flashy labeling. It is something that comes from the inside out, and cannot be faked. As part of our ongoing pledge to safety, we are able to offer a level of quality assurance that few can match. All of our products undergo advanced microbial testing in one of the most advanced labs in the country to detect any trace of germs or other biological contaminants. This level of attention to detail allows us to ensure care and attention have been paid to every one of our products, which we are able to pass on to our customers, one person at a time.

Independant Testing

Anyone can make claims to quality, but the best way to ensure it is through third-party analysis. Our products have been subjected to rigorous testing by companies like Consumerlab.com and others. They have also been subjected to unannounced vendor inspections, which provide evidence that our products have a high level of integrity and are what they say they are. While others may focus mainly on flashy advertising, we focus on the quality of our products. This allows us to provide innovative and superior nutritional supplements that are the final product of unrivaled research, development, and quality assurance.

Good Manufacturing Practice (GMP)

Our commitment to Good Manufacturing Practice (GMP) is evident in all that we do. Our manufacturing partners were among the first to receive GMP certification through the NNFA and have consistently maintained an ‘A’ rating, which demonstrates their strong level of commitment to good manufacturing practices. Our products are produced in controlled, clean, and technologically-advanced facilities that are regularly inspected by the Food and Drug Administration and are certified organic by Quality Assurance International.

Raw Materials

We believe that the key to superior supplements is the use of superior raw materials, and this belief drives all of the work that we do. The raw materials used in our products have been tested for any contaminants, including heavy metals, fillers, and pesticides. We operate on the philosophy that using the freshest and purest raw ingredients available is vital to creating the best possible finished product. Our manufacturers partner with some of the most trusted names in the industry, such of PL Thomas, Inter-Health, Cyanotech, Hoffman LaRoche, Sabinsa, Lonza, and others, to provide products that are natural, safe, potent, and true to their claims.

Safety & Tamper Evident

All of our products are secured with tamper-evident seals, complete with convenient Hinge-Guard® tops. The foil protection allows you to tell if any product has been previously opened or tampered with in any way. Your peace of mind and well-being are the drivers behind the work that we do, and we pride ourselves on ensuring that your high-quality products are both unadulterated and safe.